Moblogging

So I may pick up on things a little late but you cant
tell me I dont recognize a good thing when I see it!

For what its worth Im posting this blog from my cell
phone. It doesnt require any crazy cell phone but my
phone has a decent keyboard on it so heres a go at me
jumping on the latest bandwagon: Mobile Blogging.

Youd think I have more to say...but nope thats it. I
doubt Ill use this on any frequent basis but if I ever
travel (which is in doubt considering how much were
spending on the new house) I can definitely see myself
posting thoughts and photos from my cell phone. Just
the fact that I have that option is really cool. Of
course in the meantime all of my (inconsistent) posts
will be coming via my laptop.

Now...let me get back to the laptop which is right in
front of me :)

Soliciting gone a step further

We attended another bridal faire on Sunday since we find it an easy way to introduce ourselves to new families who may not have heard of us through referrals. It went quite well and we were busy the entire time. Depending on the person who comes up to our booth, we'll either let them take a look and just say "Hello" or, if they look more interested, we'll ask more specific questions. Generally, the first thing people ask us is what we do and we tell them about our Photo & Video skills, etc.

But about 1/2 way through, I got a really strange first question...

An Indian woman in her late thirties asked me "So do you do this full time?"

I thought to be a sort of wierd first question. We do indeed get the question all the time and we're up front about the nature of our business: I have a day-job and my partner is currently doing this full-time. But the topic is usually something that only comes up after we've talked about our skillset, etc.

So anyways, I told the woman that I do this part-time and she responded with "Oh that's great" and then said something about entrepreneurship and finding the time to do such things. Again, I thought her response was really odd, but said something neutral like "Ya, we've always got to keep our options open and do things we love"

So then the woman launched into a typical Quixtar shit-speech!

She didn't mention Quixtar at all, but I've been on the receiving end of this schpiel enough times to know the deal. She said her husband has a internet based marketing company and he's always looking for new partners; would I be interested.

No.

Fuck No.

I quickly gave her a polite response "Sorry, I'm not interested"

And she went on her merry way to harrass other people in a totally inappropriate venue. And I say it's inappropriate, because a Bridal Faire is not the place to get people involved with your "pyramid, but not technically" scheme.

I really wish I had told this woman that it was not right to go around asking people about getting involved in Quixtar in this situation. But I really had no need to get into it with this little woman.

I just hope other people didn't have to face her. Even moreso, I hope they told her off.

Categories:

• Quixtar
• Beeyotch

Marketing and Retail Sites

Have you heard of the movie "Akeelah and the Bee"? I bet that if you're not a coffee or tea drinker you've never heard of it. I also bet that if you drink Starbucks you've not only heard of this movie, but have been wondering what the hell it is.

It's a guerilla marketing campaign!

Well, obviously this is no guerilla campaign. It's a well orchestrated, savvy, and low(er) cost campaign for what seems to be a low(er)-budget film. Having seen the little green circles palstered all over ever Starbucks I've visited in the last 2 or 3 weeks I really got to wondering what it's all about.

According to the trailer, it's a movie about an 11-yr old girl from South Central (err, South Los Angeles) with a gift for words. I assume this girl goes a long way in her local spelling bees and becomes an inspiration for her community and an example for underpriveledged kids the world over.

Anyways, this post isn't really about the movie, it's about the marketing campaign. I haven't seen a single ad for this movie, nor have I heard a thing about it anywhere outside of the Starbucks confines. Yet, I'm sure hundreds of thousands of people know the name of this movie and some might actually be curious enough to see it.

What interests me most about the campaign is how little money has probably been spent. I bet there's a very high ratio of awareness to marketing dollars spent. Now, Starbucks is obviously different than many retailers in that they do a lot to give back to the community and so I assume they are promoting this movie because of the message it sends. But at the same time, I don't think Starbucks plans on losing money on their marketing for this film.

What really got me thinking is the power retailers could have by doing this sort of thing. Of course, if every retailer was pushing a new movie every week we as consumers wouldn't notice it as much, but I think we're on the leading edge of a new trend. The overall trend is one where we are hit from more and more angles by advertising. Some of it is really well done, others are horrible. The Starbucks campaign is pretty good in that it's not just posters for the movie. I doubt that Wal-mart would think of anything so interesting as listing past spelling bee words, but if Wal-mart got into this game, they could definitely make a significant difference in the gross receipts of any movie they promote. McDonalds and other fast food companies have been doing this sort of thing for quite some time via toy promotions, but this is really the first time that I've seen such a campaign aimed directly at adults.

Anyways, it's just something I've noticed and I think we'll see a lot more of. Who knows how much money Akeelah and the Bee will make, but it's a name which is now etched in my brain. Have you guys heard of it?

Categories:

• Marketing
• Movies
• Starbucks

Bride and Prejudice

So I may be a year late on this, but I finally watched Bride and Prejudice, starring Aishwarya Rai. And as beautiful as she can look, Aishwarya just comes off as a really bad actress.

Okay, so English may not be her first language, but she clearly knows the language well enough to carry herself elegantly when speaking to Oprah or at Miss World (or was it Miss Universe?). But in this movie, either she got really bad direction from Gurinder Chadha or Aishwarya just doesn't understand which words to emphasize in a sentence. She got better as the move progrssed, but that could just be me getting used to the odd speaking style.

In any case, the acting (not just her's) comes off as very wooden and awkward. As good as Chadha did with Bend it Like Bekham, she's done a really bad job with this one. As I mentioned, acting throughout feels really awkward. Perhaps it's just the most of the actors are used to acting in Hindi and not English, but that's no excuse when you're a British director making a movie in English.

In addition to bad acting, this movie is plagued by way too many musical numbers. They're bad enough when they're in Hindi, but when they're in English, they make me want to gag. It's a novelty at first, but after about 15 seconds, you wonder what Chadha is thinknig. Is she trying to be tongue-in-cheek with the musical numbers? If so, she went too far. Is she serious with them? If so, she's insane.

I think what's bad about the musical numbers is actually the lyrics. I don't watch Enlgish stage musicals, but the bits I've seen have some lyrical and musical flow. These numbers just have horribly written lyrics with absolutely no flow and with gag-inducing rhymes. I said that Hindi musical numbers are bad, but in actuality, they're quite good for what they're aiming at. Nowadays they're not just well produced, but they work well in the flow of movie and have lyrics which work in the course of the song. The musical numbers in Bride and Prejudice may be well produced, but that's it.

So in case you haven't figured it out, I won't be watching this movie again and I suggest you stay away from it as well.

Categories:

• Review
• Aishwarya

Journey of a Lifetime

I came home tonight a bit late (taxes, ugh) and my wife was watching this show on the Travel Channel. I didn't know what it was, but I just saw nappy headed Indians wearing saffron so I had to investigate. Turns out that it was a show called Journey of a Lifetime

It's a two part show where Jeremy Piven (of Entourage fame) travels in both South and North India. The show is nothing ground breaking since there have been many travel documentaries including Lonely Planet. But I guess I took a chance to stop for an hour and think about just exploring.

I've mentioned a few times that I've been quite busy lately. I don't feel overwhelmed or anything, but it's nice to be to take a moment and just think. Think about something new. Think about exploring. Think about thinking.

Okay, I won't go wacko on you, but most times, I just kind of shuffle along in life and don't time out. I've written about these previous times when I've had the chance to stop for a moment and appreciate what we have, where we are etc. This time, the moment was more a selfish thing. Wondering about when we'd get a chance to just step our of lives and do the kind of exploring that Piven does on this show. I used to think about this all the time...the Thorn Tree over at the Lonely Planet website was a daily web destination for me since I loved to just think about all the interesting things I'd do and see when I visit India. And I made it happen for several years after graduating. I found an exuse to head there any time I could and always planned trips to somewhere interesting.

We're hoping to go to India at the end of this year, so hopefully it works out. For a while, I had been going to India every other year, but now it's been 4 yrs since we've been there and it feels like much longer. I don't know if we'll actually be able to travel within India since we may just end up going to attend a family wedding, but we'll see. If nothing else, it would be interesting to take photos of a Hindu wedding actually in India. A weddings's, a wedding's, a wedding. But it'll be a different world with very different elements to capture.

That's just one of the more exploratory things I'd like to do if we do go to India. It's too far off to think about right now, but this show gave me a chance to look forward to a possible trip in the near future.

I've got a few photos from India on Flickr. Unfortunately, it's difficult for me to post more photos from those trips since everything was still on film but I'll hunt around for scanned versions I've got sitting on one of the computers around here.

Categories:

• Travel
• Channel
• Piven
• India
• Adventure
• Exploration

Designing for the user

All right...I figured out how to add tags/categories using Blogger so I think I'll just stick witht his over here. Every time I try to leave, Blogger just pulls me right back in...so here's my post from yesterday which I posted over at Wordpress:

Okay...before I get started with this topic, let me just say that this attempt at using Wordpress stems from the featureset, namely the ability to tag posts. Let's see if I like this and continue here or go back to blogger. I'll post more about my thoughts on Wordpress as I spend more time with it.

Moving on...

There's a couple of things I noticed about CBS's Sportsline website during the recent NCAA Tourney (I'm bummed about the Bruins losing in the Final, but gotta hand it to the Gators...Noah is a MONSTER!). A couple of things really showed me that CBS sports gets their viewers. They may not have the best TV graphics (Fox still wins in style and utility), but CBS has their website down.

Firstly, this was the first year that they provided free video of all of the early round games. That alone is recognizing their users. Followers of the Tourney are going to head to a bar anyways to watch games they really want to see. Why not make it easier to watch them when you can't get out of the office. On top of that though CBS did a few things which made the experience thatmuchbetter. They required logins (which is no big deal considering you're getting something worthwhile), but gave quicker access to the people who signed up early (me being one of them). They called it a VIP line. Why do this? Because they knew that traffic to the site would be huge and it would take some time to get people logged into the site to actually view video. So for people that signed up later, they would have to wait longer. Not only did they create these different types of access, they showed users how long it would be until they could actually view video. They didn't just leave it up to the servers to pop up a video when there was bandwidth. They created sort of a countdown. In many cases, that countdown was very long, but at least users could get an idea of how long they'd have to wait. And once in, video actually worked! Consistently! So this whole waiting line thing was used as a way to regular the server load, but they kept it clean and user-friendly.

Now...the other thing that I thought was just really smart was the game logs which show all the details stats. Here's an example of the FLA-UCLA game. During the game, this page updates specific information without having to refresh the entire page. That's sort of ld technology but perfect for sports. I hate having to set refresh settings then having the refresh get hung up since there's some ad which needs to load up. And speaking of ads, here's where CBS really gets its user. During the game, there are no ads, but as soon as there's a timeout or ad on TV, a video ad loads up within the page. It's smart since they're recognizing that many people (like me) will have both the TV and laptop going at the same time. We're only looking at the laptop to be able to get instant info about some stat. I've been doing it since at least 2000 when I got my first laptop. So then why show ads when the user is really just paying attention to the TV, right? Exactly. Just show the stats. But during a timeout, the page automagically shows a video ad. And it got me every time. I'm taking a mental break during the timeout and the ad just loads itself. I didn't really care for the ads, but I did glance over to see what the ad was for. Now, I'm sure CBS and it's advertisers would like for me to view the whole ad, but hey, at least I know the specific companies that had ads. And that's a win for both the advertiser and CBS.

So now I know that if I'm watching a sporting event on CBS, rather than load up ESPN.com like usual, I'm going to load up Sportsline.com since they will probably have something extra which makes it worthwhile. Good stuff.

Categories:

• Sports
• Usability
• Web

Trying it out

Ok people, I'm trying out another blog system and I may end up staying there. Check it out:

http://narrator.wordpress.com

Our First Dog

I've mentioned Rajah in this blog previously. In fact, he's not actually our dog, but in so many ways, he is. He's the first dog we ever took care of. He's the reason we fell in love with dogs. He's the reason we have two golden retrivers of our own. And he's the reason I can't help the tears in my eyes...

I'm sorry to say that Rajah passed away earlier today. He had been fighting bone cancer for some time now and the pain in his hip was so bad that he couldn't even get up to greet the people he loves so much. We were able to see him a couple of times this week. This morning the family had to make such a tough decision, but it was for the best.

I won't go on since there's really nothing I can say to ease the pain of losing him.

We love you Rajah. We'll always remember you. We'll always miss you.

Ethical Monopolists

I mentioned earlier that we're buying a new house. Coincidence since I've been meaning to post about this ad I've been seeing on TV over the past few days. It's about realtors and how their ethical behavior is a must when buying a home.

Kind of funny since when I first saw the ad, I wasn't sure what I should blurt out first:

1. Yeah right, Realtors aren't ethical! -or-


2. I don't care if my realtor is ethical as long as I get a home I want!

So I've never thought much of realtors mainly because I know they make a killing for what could be considered a small amount of work. Historically, they've charged up to 6% to the seller of the home (3% for the realtor on each side). In the Bay Area where a $500,000 home is considered to be on the very low end of prices, this means $30k to pay out what would could be no more than 40 hours of work.

Okay, I know that realtors are providing a specialized service which involves a lot of paperwork. But to pay so much for for so little seems like a waste. Given the locked nature of the house listing system, this could also be seen as a monopoly with control over everything about the market. in recent years many self-service or minimal service business models like ZipRealty have arisen, but realtors have done many things to prevent them access to the market and to the network.

Among the first thing I noticed is that the terms REALTOR is registered and always in CAPITAL letters. Hmm...wierd, I thought. Then I relized that the network was trying to set itself apart. I also read about ways that the discount brokers like ZipRealty were being cut out of the picture through various means. Everything about those stories told me that when it comes to their livelihood, realtors are far from ethical...they're cut throat.

And on the point about not having to do much work. In the Bay Area, the real estate market has always so hot that it doesn't take very long to sell a home. And a buyer's agent can simply "encourage" their buyers to put offers even if the buyer isn't sure. Many times, it seems like the agent is trying to scare the buyers into buying a place. Why? Well..why not? Either way, the agent is going to make a commission and there's no sense in spending weeks and weeks trying to find the perfect home. It'e like a seedy car salesman who just wants you to drive off the lot in one of his cars no matter what.

So I think this type of downlow un-ethcial business practice is quite common, so seeing the ad made me laugh a bit. Of course, as a seller, I wouldn't give a damn what the realtor does to make sure my house sells for as high a price as possible.

As it happens, we are in the process of buying a new home and selling our current home. So the ads hit at the perfect time. I didn't expect much from our realtor except for them to drive foot traffic into our home during open houses. We had seen them in action in our neighborhood so I figure we were good on that tip.

But I was surprised at how low their commission is: Less than half of what used to be the going rate, and lower than what they had told me last year. So that was definitely nice, especially given how much we'd be able to sell our home for.

As we've gotten deeper in the process, though, we've found that our realtor is so much more helpful than we expected. We've had so many little questions about the property we're buying and they've gotten us answers within hours. And as far as selling our current home, they've coordinated little things that would have been a real pain for us. Overall, we've been really pleased with the process to this point.

We haven't had our first open house yet, but we're hoping that they can bring in a lot of viewers. In the end, as long as we get our asking price and more, we'll be very happy. Afterall, in the end, we just want our money :)

But seriously, even with the pleasant experience so far, I still take these TV ads with a grain of salt. When anyone has to ask me to trust them, I always have an inkling there's a bad history and bad news behind the request for trust. Trust can only be gained through actions. And while I'm trusting our realtor more as the days pass, I don't think I can trust most realtors out there.

Snap! Crackle! Click! - Magnum Photos

All went quiet on the blog front after I was bragging to peeps that I had finally hit a blogging stride. Having two jobs can do that to you. So can buying a house. Did I mention I have two jobs and we're buying a house? Huh.

So anyways, I occassionally take a look at Magnum photo galleries on Slate.com and I thought I'd post about it here.


The series on Slate is pretty interesting. They have daily photos, but they also have photo essays. Since it's a series, there are many photographers who are contributors and really, this stuff on Slate is simple a place for Magnum to show off some of the great photographs taken by Magnum members. What's kind of cool that the daily photos are all on a specific theme. Today's theme is Earth. Monday was the first day of spring. March 15th was the Ides of March. So it's a way to see photos relevent to the day or at least a collection of photos along a specific theme. Good stuff.

There are obviously a ton of places online which you can view photography, flickr leading the charge for Web2.0. But since I frequent Slate and they've featured such great images produced by Magnum, I thought I'd mention it here.

Categories:

• Photography
• Portfolio

Snap! Crackle! Click!

Okay, so I'm going to try something new here dedicate some space to photography that interests me. I've obviously blogged about the photog biz and my interest in it. However, I've been in a funk lately in terms of the creative side of photography. I try to be as creative as possible during event coverage even while I'm capturing the basic stuff. However, I feel like I can't spend enough time just taking photos for the fun and creativity of it.


One way that I get inspired to take more photos for myself is to look at other people's work. Not to find things which I'd like to emulate or copy, but just to get my juices flowing.

So what I'm going to do is post about photos or photographers which I've found on the web and which I want to tell other people about. I'll try to do this weekly, but it may happen more or less often than that. And just to keep things silly, I'm going to title the posts "Snap! Crackle! Click!"

Ok then, so to start things off, let me refer you to someone I just found on Flickr. In fact, this is the first time I've spent any time at Flickr, and I'm ashamed that I haven't spent every waking moment on this site. It's not just a photo sharing site, there have been entire communities built around it. When I finally get around to taking more of my own photos, I'm definitely going to share via that avenue. In the meantime, here's someone I'm quite impressed by:

Sandip Debnath - He's got quite a few photos on there, but just start out with the set that I've linked to. The colors are obviously amazing, but it's really the angles which I'm so thoroughly impressed by. With our business now, I dare say that we're getting pretty skilled at making technically wonderful photos. It's the angles and the vision that make up inspirational photos and that always challenges me. Furthermore, I try to challenge myself on these things. The part that makes me really nervous about photography is getting in peoples' faces if they don't want to be photographed (I don't have that concern when I'm a hired photographer, but in everyday settings, it's still a challenge for me). It's a real talent to take great photos despite this concern. Mr. Debnath has clearly conquered that challenge and I hope to completely conquer that challenge. Props to him for his portfolio.

Categories:

• Photography
• Portfolio

False Emergency

When a State of Emergency is called it's something which alarms people. Obviously, the name is meant to call out something serious. However, the declaration is usually made so that a criterion is met enabling further action.

For example, after a natural disaster, the state of emergency declaration is needed for certain relief funds to be made available or to allow police to take certain actions.

Recently, the Oakland City Council has toyed with the idea of declaring a State of Emergency. When I first heard that I thought, "Man, is it really getting that bad in Oakland that they need to bring the national guard in?"

Alas, the problems in Oakland are being caused by something much more simple: Union Contracts. Now before you get all hippie on me, I'm a supporter of unions...but only to a certain extent. Unions have done wonders for the average worker to enable him or her to live a decent life. Even though I'm not a member of any union, I know that the accomplishments of various unions have enabled me to earn what I earn.

But certain things about union contracts really rile me up. A few years ago there was an MTA transit strike in LA. One of the main sticking points was the pay that drivers received during off-hours between shifts. So if they have a morning shift and an evening shift on the same day, even though they're not working during the afternoon they'll still get paid. I'm sure the contract was a bit more complicated than that, but that's the gist. Then union had used its bargaining power to get pay for its members when they're not working.

So back to the Oakland story. It turns out that the reason for the State of Emergency would be to allow the assignment of more officers during night hours. Apparently crime rates have risen dramatically this calendar year and the city would like to put more cops on the streets during prime crime hours. Makes sense to me. But the union contract only allows a certain number of cops on duty during certain times. Generally, that makes sense since the union wants to ensure officers aren't on duty all the time and overworked. But apparently, the only way to assign more cops during night hours is to break the contract. And the only way to break the contract without legal troubles is by declaring a State of Emergency.

Makes sense to me.

No Really.

It Does.

Seriously.

What I actually don't get here is why the policy union doesn't simply agree to a short term variation in scheduling. Maybe this is part of the negotiation process that's described here, I'm not sure. But what really gets to me is why these things seems to always come down to each side digging in their heels and not being reasonable. The police union says that adding more cops on the streets at night wouldn't reduce crime rates. I really don't buy that argument. But let's say they're right. Why not just agree to a one month variation in the scheduling. Allow cops to be put on extra night duty for a month and proove it out. If crime rates don't go down, then the union can say "I told you so", if crime rates DO go down (which I presume they would), then the entire city wins.

Instead, we've got no real action plan to address the increasing crime rates in Oakland and I've gotta blog about this nonsense. What we need here in David Stern, commissioner of the NBA, to come in and crack the whip. These stupid arguments always seem to happen with unions covering public servants and it's a complete shame that both sides would rather argue than just come to an agreement, even if it's short term, that will help everyone out.

So should the City of Oakland declare a State of Emergency? Well, if the policy union doesn't budge, then yes. If I were on the city council, I'd give them an ultimatum and declare the emergency by the end of the week. I don't care if it would create bad blood between the police and the city. Everyone's in the position because they want to serve the public and arguing about extra 8 hours shifts isn't helping the public in any way.

Hip Hop (Not)

So my wife is obsessed with a Bollywood actor named Abishek Bachchan. If you're not familiar, he's the son of the legendary Amitabh Bachchan. And if you're not familiar with him, ust think of him as the Indian DeNiro.

So anyways, she was watching a video of Abishek's this evening and I realized (once again) that this hip hop thing has gone too far. Much too far. Can we stop it?

I'm going to try something here by linking to a video. I've seen it done on other blogs, so hopefully it works here. My point here is to allow you to watch this video so I don't need to go into details explaining why hip hop has gone a continent too far. I'll just summarize it as WTF?

The song is called Right Here Right Now (no, it's somehow not a rip off of Moby). And while I'm sure Abishek is a good looking man (my wife certainly thinks so), his gangsta lean and shoulder dipping just leave me speechless. And did I mention he's got a skin tight basketball jersey with his own name on it and the number 69? Speaking of speech...the English lyrics literally make no sense. It's worse than Engrish. And thank god for the scantily clad video ho's. Without them, this wouldn't be a real attempt a hip hop video. Anyways, turn up your speakers and enjoy the video.

Starting Out

So we attended a bridal fair over the weekend. It turned out that besides us, there was only one other wedding photography vendor at the fair and they were just starting out. My partner and I both went to their booth and introduced ourselves and we generally being very supportive of them. Afterall, we were in their position just a year ago.

But there were a few things which were really different about the spot they are in now and the spot we were in this time last year. First off, they didn't have much to show at the fair except an enlargement or two and a laptop slideshow. At our first fair we went to pains to have some physical things to show potential customers. While we have a lot more to show for ourselves now, we weren't exactly empty-handed at that first fair. Somehow, a couple of familes took the risk with us.

The other thing about these guys is they seemed to be selling their technology and their time. I say this mainly based on their booth and their pricing packages. They had their digital camera there to take photos on the spot and show them on a connect laptop. They also had a price sheet which geared their work to the time they would spend and a certain number of prints.

In the year that we've been pursuing photography clients in this community we've realized a few things. First off, the clients who choose us seem to do so because of us, not necessarily because of the deal they were getting. Even the first families who took a chance with us have all commented that they chose us for reasons beyond the pricing and portfolio.

And in that sense, I think we made the right decision to focus our clientele on the image, creativity, and vision we can deliver; not on the number of photos or number of hours. Sure that has meant we really don't earn much on an hourly basis. But it has also meant that several of our clients are committed to us for all of their family photography needs. They know we're not just going to show up and take photos for a few hours and fleece them little charges here and there. They know we're in it to give them back their own memories from a viewpoint they couldn't get anywhere else.

Okay, okay, I know there are a tons of great photographers out there so I won't say that nobody else could give them high quality work. But I will say that we've exceeded the expectations of each ouf our clients. And that makes both my partner and me happy to no ends. These new guys will probably find their way, but as it stands right now, it seems like their just enticing people with a low price, not with what the clientele really wants. If you give them what they want, price becomes less of a concern and creativity really becomes the focus.

We've found out what our clients are really looking for and what they're not looking for. It's only been about a year since the idea of this business crystalized in our heads, but I'm still amazed at how far we've come. At some points, I felt like giving these new guys some advice based on what we've learned in the past year, but I hesitated on saying too much. Not because I was afraid they would take away our business (they're no competition at this point and most likely won't be making us sweat any time soon), but because half of starting a business is learning on your own. I feel proud that my partner and I have accomplished so much by just jumping in head first. Neither of us could have done it alone and I don't think either of us thought we'd end up where we are right now.

True Grooves on the web

The homie Anish has gotten all technological and stuff with his music. A few weeks ago, he got a CD recorder to easily make high-quality digital versions of his vinyl. And now he's gone and put up a blog!

Check it out here:
True Grooves Blog


He already mentioned he's going to be posting musically related items on there. I'm going to suggest posting some juicy tidbits from his sets up there. There are always a more than a few tracks which I can't name. Having the set list (or a least a portion of it) there would be a cool way of discovering more great music.