Friday, March 22, 2013

Is Facebook following you to the supermarket?

Are you paying attention to ads
like these on Facebook?
I've been trying to get back to documenting some of my thoughts and one of the things I keep coming back to is about the engagement that users have on social media sites is turned into something more for the company itself. I wrote before about how Facebook is looking to monetize user engagement on their site and how Facebook gets "mid funnel" users to act on things they see on the site

I read a really interesting article by Farhad Manjoo about the very structured analysis Facebook has done to determine how users are actually responding to ads they see on the site. They may not be clicking the ads, but they seem to definitely making buying decisions based on the ads they see on Facebook? Don't believe me? Well, read the article to learn more:

Facebook Followed You to the Supermarket: Even if you never click on Facebook ads, they are making you buy things.

What do you think? Do you pay much attention to the ads? Even if you don't pay attention, do you at least notice them?

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